Results for keyword: header bidding

Top keyword related from Google/Bing/Yahoo of header bidding

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Top URL related to header bidding

1. Text link: WTF is header bidding? - Digiday

Domain: digiday.com

Link: https://digiday.com/media/wtf-header-bidding/

Description: Header bidding, also known as advance bidding or pre-bidding, is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls ...

2. Text link: How the Header Bidding Process Works & What Marketers ...

Domain: instapage.com

Link: https://instapage.com/blog/what-is-header-bidding

Description: Header bidding is an advanced method of programmatic ad buying which allows publishers to offer their inventory to multiple ad exchanges before requesting ad servers. This contrasts the waterfall method, which can rob advertisers of premium inventory and publishers of maximum revenue.

3. Text link: What Is Header Bidding -- And Why Should Publishers Care?

Domain: martechtoday.com

Link: https://martechtoday.com/martech-landscape-what-is-header-bidding-and-why-should-publishers-care-157065

Description: Header bidding is a way for the website to directly solicit an essentially simultaneous auction from all the bidders. The website publisher places some JavaScript in the website’s header. When a page on the site is loaded, the code reaches out to the supported ad exchanges or supply side platforms (SSPs) for bids before its own ad server’s ...

4. Text link: The Beginner's Guide To Header Bidding (2019) | AdProfs

Domain: adprofs.co

Link: https://adprofs.co/beginners-guide-to-header-bidding/

Description: Header bidding is an additional auction that takes place outside of the ad server, in the header of a web page, which loads before anything else on the page. The header typically contains metadata about the page and calls scripts used for formatting the style of the page, tracking, and so on.

5. Text link: What is Header Bidding? - Publift

Domain: publift.com

Link: https://publift.com/what-is-header-bidding/

Description: What is Header Bidding? Header bidding, also known as advance bidding or pre-bidding, is an advanced programmatic technique where publishers offer inventory to multiple ad exchanges at the same time before making calls to their ad servers (mostly DoubleClick for Publishers). By letting multiple demand sources bid on the same ad inventory at the same time, publishers increase their yield and ...

6. Text link: Header bidding: What marketers need to know

Domain: marketingland.com

Link: https://marketingland.com/header-bidding-marketers-need-know-199311

Description: Header bidding is a new, unified auction conducted by publishers outside of their primary ad server, which allows advertisers to cherry-pick impressions at the highest priority using programmatic ...

7. Text link: Header Bidding Solutions - Publift

Domain: publift.com

Link: https://publift.com/fuse-platform/header-bidding-solutions/

Description: Header bidding removed some of this control as all demand partners can bid on an impression simultaneously. Exchange or open bidding as it is now known is Google’s own answer to header bidding. Like header-bidding, exchange bidding opens up the bidding process to other network partners (yield groups) to increase competition for each impression.

8. Text link: Blog - Automatad | Programmatic Insights that Works For ...

Domain: headerbidding.co

Link: https://headerbidding.co/

Description: The official blog from Automatad, where our team shares actionable insights, ad revenue optimization strategies, and insider tips to help you stay ahead of the ad tech curve.

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